The global navigation bar was given generous space to allow for a detailed drop-down sub-navigation
The headline is featured more prominently, and integrated into a seamless hero image
The call-to-actions are visually aligned and more easily distinguishable from content
The simplified call-to-actions on the homepage were well received
The enlarged home page hero image was well received, but users said that they would like to see it in hi-fi to comment further
The below-the-fold content area was well received, but users wanted it to be more news-oriented, and less about trending articles
As the results from the 2nd round of usability testing were overwhelmingly positive, the hi-fi screens were developed.
The home page features an easy-top-use global navigation bar, a generous hero image, focused headline messaging, as well as clear call-to-action modules above the fold.
The topics are listed in the simplified categories. The easy-to-use drop down functions as direct access to the content pages.
The content are easy to read and feature search fields for the local activities by zip code and nearby.